It Started on the Tee Box

We've all been there. Standing on the first tee with your buddies watching. That voice in your head saying you're about to embarrass yourself. Your grip tightens. Your swing gets mechanical. You're thinking about everything except just letting it rip.

That's when someone said it: "Don't. Be. A. Bitch." And just like that, the pressure lifted. It wasn't about the perfect shot. It was about having the guts to swing away.

"DBAB isn't just golf apparel—it's the mindset you bring to every shot, every round, every moment when fear tries to take over."

This brand is for everyday golfers who know you don't need tour-level talent to play with confidence. You just need to stop overthinking and trust yourself. DBAB is your reminder to choose courage over caution, every single time.